SPORTS: A Horse of Course: The LA Masters: The Masters Grand Slam

LOS ANGELES, CA - SEPTEMBER 24: Upon arrival to the competition, a rider warms up her horse in the ring and tries to acclimate the horse to its surroundings -- most notably the ad-filled LED perimeter screen, which can prove distracting. {quote}The LED doesn't move ... it might scare the horses,{quote} says event director Matthieu Gheysen. {quote}We do not move the ads for the 75 seconds when the rider is actually jumping.{quote}(Photo by Benjamin Lowy/Reportage by Getty Images)
The Masters Grand Slam

LOS ANGELES, CA - SEPTEMBER 24: Upon arrival to the competition, a rider warms up her horse in the ring and tries to acclimate the horse to its surroundings -- most notably the ad-filled LED perimeter screen, which can prove distracting. "The LED doesn't move ... it might scare the horses," says event director Matthieu Gheysen. "We do not move the ads for the 75 seconds when the rider is actually jumping."(Photo by Benjamin Lowy/Reportage by Getty Images)